The reports were long, text heavy and hard to understand.
Our goal was to make the reports  easier to understand for the wider public, whilst  transferring their existing brand for print and updating it for todays digital realm.
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My approach involved  showcasing key information using visually captivating graphs, illustrations, and interactive elements.

Additionally, I utilized dropdown menus, tooltips, and buttons to intelligently hide heavy amounts of text that could potentially overwhelm the webpage.

Lastly, I took their existing brand from their print material and refreshed it to enhance their online presence. By seamlessly transferring their brand identity, I ensured a consistent and cohesive experience for their audience across different platforms.

The result was a condensed webpage that maintained the integrity of the original reports while making the content more accessible and engaging to a broader audience.

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