Our main challenge was to differentiate Cordina from its competitors, who relied on visual symbols such as graphs to represent data or leaves to symbolize sustainability.

Collaboratively, we decided to develop a metaphor for sustainability, and that's when the idea of incorporating a bee emerged. Bees are renowned for their exceptional capability to gather and process vast amounts of information, making them an ideal symbol for data intelligence.

Working together, we successfully crafted a distinct and unique logo by merging the bee element with a hexagonal shape. This visual system now features bold hexagonal forms, resulting in a cohesive and impactful brand identity.