I led the website art direction for Art in the Park, New Zealand's premier art fair. Our objective was to generate more sales, and create a fresh and immersive website for the 2022 event, capturing the essence of the artworks and the experience of being there at Mt Eden Stadium.
Client:
Art In The Park
Industry:
Events & Entertainment
Involvement:
Art Direction// UX & UI Design
Developing a prestigious web presence for Art in the Park
Our aim was to create a captivating website for Art in the Park, a premier art fair in New Zealand. We wanted to immerse users in the art world while conveying exclusivity and prestige.
To achieve this, we designed a visually striking website with a premium dark theme, engaging animations, and art-decor inspired typography. By carefully curating high-quality images and employing a dark color scheme, we established a premium ambiance.
Additionally, we incorporated interactive features such as a video tour and in-depth artist descriptions. The website generated significant interest and contributed to a sold-out event in 2022.
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