As the lead designer, my main focus was to create a consistent branding experience across the entire website and generate more leads. This required improving the homepage and services sections to increase call rates, all while working within a limited budget.
Client:
Grammar Electrical
Industry:
Trades & Services
Involvement:
UI & UX Design // Conversion Rate Optimisation Strategy
Generating more leads on a limited budget.
The challenge was to generate more leads for grammar electrical within a limited budget.
To achieve this, we simplified long forms by breaking them down into manageable steps, strategically placed 20 more call buttons, and established trust with messaging like "Ranked #1 Electrician in Auckland" based on Google reviews.
We also rebuilt the website with a strong SEO structure and mobile-friendly landing pages. Within just one month of activating Google ads, we witnessed an impressive 120% increase in the call-through rate.
Hey , I'm Evandah, a self-proclaimed unicorn who's crazy about marketing, design, and development. If you need urgent designs or have future projects in mind, I would love to connect.
Feel free to drop me an email at evandah@gmail.com or reach out via whatsapp at 021 244 2234
[ FOCUSES ]
Branding, Art Direction, Identity, eCommerce, Content/Brand Strategy, Typography, Iconography,Interactive Design, Lead generation, Website Development, Webflow, , User Experience, Product Design
[ VERTICLES ]
Sustainability driven tech, Emerging Tech, Non-for profit, Consultants, Small Businesses
Or if you have a question, a suggestion, or just want to say hello, please don't hesitate to get in touch.